The Celtics Career Center program is a new opportunity to learn first-hand how Celtics staff navigate their careers in the competitive sports industry. Whether you’re a college student, recent grad, or seasoned professional, this eight-week virtual program will give participants unprecedented access to the best in the business in an effort to help advance your career in sports. Click here to learn more and register for the event!
Articles tagged: Advertising/Marketing/PR
In the not-so-distant past of the advertising business, presentations and conversations used the buzzword “big data” to imply a future-looking approach.
Today, the future is here, and it arrived much faster than anyone anticipated. In the turbulence of 2020, that reality comes with various complications, including a pandemic, economic instability, and concerns around privacy, transparency, and content safety.
These disruptions sped up the innovations that had been gradually taking hold over the past year in premium video and TV, and they brought the industry to a place where technology and data have become more valuable than anyone could have predicted. No longer merely a buzzword, data in 2020 is the lifeblood of the video advertising ecosystem.
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As podcast listening booms, industry leader NPR is strengthening its position by focusing on diversity of programming, including new genres and fresh shows. As the medium attracts listeners across age groups and races, NPR offers something for almost any listener, from news to music, culture, race, history and more, and can connect brands looking to reach these engaged, receptive audiences.
“The two biggest challenges facing everyone in the media industry today are the changing ways people consume media and how audiences are getting more diverse,” Michael Smith, NPR’s chief marketing officer, said as part of the organization’s Upfront presentation at the IAB’s virtual 2020 Podcast Upfront. “We’re all about meeting people where they are and with content for who they are.” Click here to read the complete article.
Adverstising Educational Foundation (AEF) invites you to a virtual community conversation on creative, culture, and commerce on September 23rd presented by 3AF and Facebook. This event will focus on how the Asian American marketing and advertising industry can integrate with other creative communities and impact small Asian owned businesses that have been affected by the pandemic. With panels focusing on Economic Enfranchisement and Creative Community Collaboration, expect to come away with actionable insights on how to empower the Asian American business community. AEF’s Elliot Lum will host one of the panels.
Click here to learn more and to register for this FREE event!
THE EDGE AWARDS – This Thursday, September 24, 2020, from 5:00-6:30 EDT! Please join them to celebrate rising stars in the marketing industry and join networking breakout sessions. Click here to register for this free event!
Below our Peer Career Advisor (PCA) Katie Marshall shared her summer experience working for a Midd alum.
Ever wonder what it’s like to be a working actress/comedian/writer in Hollywood? Same. This summer I had the incredible opportunity to work with Alyssa Limperis ‘08. Simply put, Alyssa is hilarious. She can easily imitate almost anyone and spends her days mastering characters, writing movies, and filming sketches.
When I think of one word to describe Alyssa in a professional setting, it’s “determination.” Alyssa works harder than anyone I know in order to constantly create opportunities for herself in her professional field. I quickly learned from her that if you can’t find the specific opportunity you want, you must go and create it yourself.
As I embarked on the “Covid summer” I, like many others, had no idea what to expect. I had planned to intern for Alyssa in LA. As artists, we are trained to collaborate, to articulate the abstract ideas in our head into something more tangible. I wasn’t sure how we would collaborate in different time zones, but like many others, the two of us adapted. Not only did we pivot, we actually found a lot of beauty and connection in a world that sometimes felt distant and lonely. We would text, Facetime, and find new ways to exchange ideas. Alyssa is also incredibly resourceful, which proved to be useful in quarantine. She would film her sketches for Instagram using just her iPhone and a tripod. As a young artist, it was so valuable to see her making the most out of every situation and continuing to create despite the chaos of the world. In ways, it was one of the deepest artistic connections that I had felt in a long time, despite all of the challenges. I learned the most about artistry, ambition, and connection when I got to talk with Alyssa about our love for Middlebury and our longing for a pre-Covid world.
When people ask me how I spent my “Covid summer” or what I learned from my time working remotely–I’m still not quite sure how to reply. I feel overwhelmed with all the knowledge that I gained from such a unique experience. First, I feel lucky that when I reached out to Alyssa last fall she actually replied and took the time to meet with me. Secondly, I feel grateful that our shared Middlebury connection and love of comedy proved to be so strong. I’m not sure when I’ll be able to be out in LA or able to meet with Alyssa in person, but I do feel incredibly supported in my future artistic endeavors because of the deep, yet virtual, connection that we created this summer.
This experience wouldn’t have been possible without the help, support, and guidance of the CCI at every step of the process. If you have an idea, a thought, or even a possible experience in mind for J-term or next summer–I encourage you to connect with the CCI to explore all the potential possibilities!
FUTURE NOW Leadership Talk
Wednesday, 9/23, 12p – 1:30p
FUTURE NOW Leadership Talk kicks off Fall 2020 with special guest, Linda Schupack, President of Marketing at AMC Networks Entertainment Group. Join them for a let’s get real conversation with one of today’s top leaders in media. Free for students!
In her role, Linda Schupack oversees all marketing functions for AMC, BBC AMERICA, SundanceTV, and IFC. Her innovative marketing leadership has played a crucial role in expanding the network’s audience, as well as solidifying its spot in the lexicon of pop culture and in television history. Most recently, Linda helped shepherd The Walking Dead, Fear the Walking Dead, Better Call Saul and Into the Badlands to history-making ratings success. The Walking Dead is the highest-rated basic cable program of all time, while Fear the Walking Dead, Better Call Saul and Into the Badlands stand as the #1, #2 and #3 top cable series premieres of all time in live / same day viewing.
Linda will share about her personal career journey from finance to becoming one of the most creative and respected marketers in the media industry. They will also talk about the creative process, the ways that she and her team at AMC Networks have been navigating change, how their marketing strategies and messages have evolved, where marketing trends are going, and what leadership qualities and skills she believes future leaders need to succeed.
Please post your questions to Linda here and they will do their best to cover them in the talk.
Launched in 2018, the MADE (Marketing & Advertising Education) Program has placed over 100 undergraduate juniors and seniors in paid summer internships at top ad agencies, media companies and marketers such as Ogilvy, McCann, Mastercard, IBM, NBCUniversal, Sephora, ViacomCBS, Bank of America, Deutsch and DDB.
MADE functions as the “Common App” for marketing and advertising internships, making it easy for students to navigate a complex industry. Through this process, MADE exposes students to opportunities they may not have been aware of or thought they had access to. Organizations benefit from being able to select top talent from a pool that spans racial, ethnic, geographic, and socioeconomic groups, breaking down traditional barriers to finding strong talent.
Once a candidate applies, they are connected with potentially dozens of internship opportunities at our partner companies based on traits such as critical thinking, leadership potential and intellectual curiosity.
To qualify, you must be an undergraduate Junior or Senior graduating between May 2021 & May 2022. All schools and majors welcome.
Completed applications will be reviewed on a rolling basis. The application deadline is January 15, 2021.
*Please remember to have a Peer Career Advisor (PCA) to review your application before you submit it. Click here for their availability.
*In addition, please e-mail Alicia Gomez (firstname.lastname@example.org) to inform me you applied to this great opportunity!
Do not wait for the deadline. They are hiring interns on a rolling basis! Therefore, you should apply as soon as possible.
Sports programming — as we’ve become accustomed to it — is in question this fall with no guarantees of play. And the same shadow casts over network TV series. Meanwhile, Drake just dropped a new music video to the tune of 18M US views in the first 7 days of release, followed by a robust line up of other music videos premiering this Fall season from the world’s biggest celebrities such as Lady Gaga, Justin Bieber and Shawn Mendes to name a few. Click here to read the complete article.
Even before the coronavirus pandemic upended business as usual, the use of automation for data analysis had been on the upswing, jumping to 64 percent among large B2B brands and organizations, according to Adobe’s 2020 Digital Trends report. That’s compared to 55 percent in 2018.
The report, which took the pulse of 12,740 marketers, agencies, and marketing technology vendors, also found that companies that enhanced their customer experience processes via artificial intelligence and data analysis were three times more likely than their peers to have significantly exceeded their top business goals. Click here to read the complete article.