Aug 02 2019
Casson Trenor
Seafood Team Leader
Greenpeace USA

Trenor currently holds the position of Seafood Team Leader with Greenpeace USA, where he spearheads the organization’s efforts to transform the global tuna industry. As a senior Greenpeace campaigner, Trenor has designed, executed, and won campaigns – both confrontational and cooperative – to improve the seafood operations of major companies such as Costco, Trader Joe’s, Target, Walmart, and Safeway. Trenor has been the primary author and architect of Greenpeace’s annual Carting Away the Oceans reports – a sustainable seafood ranking series that has been credited with a creating massive progress within the US retail sector – since 2009.
Beyond his Greenpeace work, Trenor has authored Sustainable Sushi: A Guide to Saving the Oceans One Bite at a Time, a pocket guide that enables consumers to dine with confidence at the sushi bar. In an effort to bring sustainable sushi out of the conceptual realm and into the American foodscape, Trenor founded the world’s first sustainable sushi restaurant, San Francisco’s Tataki Sushi and Sake Bar, in February 2008.
In October 2009, Trenor was awarded the title “Hero of the Environment” by TIME Magazine, and in August 2010, Trenor received a Congressional Commendation and the “Ocean Protection Hero” award from the well-respected environmental organization Save Our Shores.
Trenor is a frequent commentator on sustainable seafood issues and has been featured in regional, national, and international media outlets, including CNN, NPR, Forbes, New York Times, Boston Globe, Christian Science Monitor, San Francisco Chronicle, Los Angeles Times, Seattle Times, Tampa Tribune, UTNE Reader, Hemispheres, Tokyo Weekender, Kochi Shimbun, and Edible San Francisco. He also speaks extensively through a diverse array of panels, lectures, and presentations around the world. In April 2012, Trenor delivered a TED talk at TEDxSF on a new paradigm for contemporary activism and the role of personal passion in achieving conservation goals.
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