Hofstede Cultural Comparison

The Hofstede Institute offers cultural comparisons and drivers of cultural relative. It gives a deeper insight into the dynamic of a country and can be used when trying to communicate effectively with people from other cultures. It is extremely interesting to note where Colombia ranks in the different dimensions and relate them to its historical and philosophical roots. There is a lot of overlap! Screen shot 2013-12-13 at 3.46.22 PM

 

Power distance

“Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally” (Hostede, 2013.) 

**Colombia has a high score on the PDI scale. This means that it is a society that accepts inequalities among them as normal. Power is unevenly distributed among business leaders and high governmental positions **

Individualism

“The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether people´s self-image is defined in terms of “I” or “We”” (Hofstede, 2013.)

**Colombia scored low on the individualist scale. This means that Colombian culture is based more on a collectivist idealism in which family and relationships are considered especially important. Loyalty and harmony are revered as exceptional qualities in these societies. The groups opinion matters more than any one person.**

Masculinity / Femininity

The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine)”(Hofstede, 2013.)

**Colombia scored relatively high in this section meaning Colombias tend to be driven by the idea of success. Because they are so collectivistic and yet success oriented, they compete with other groups or social classes rather than their own. This also means that they find social status of particular importance and seek membership among those groups which will reap the highest rewards.**

Uncertainty avoidance   

“The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the UAI score” (Hofstede, 2013.)

**Colombia scored very high in this dimension meaning that as a nation they don’t like ambiguity. They are quite open with emotions and like setting rules.  Religion plays a huge role in Colombian culture which is directly reflected in their score. Social conservatism and religious beliefs are common and respected.  “The combination of high UAI with the scores on the previous four dimensions means that it is difficult to change the status quo, unless a figure of authority is able to amass a large group of people and lead them towards change”(Hofstede, 2013.)**

Long term orientation

“The extent to which a society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view” (Hofstede, 2013.)

**There is no research on Colombia for this dimension yet.**

Reference:

1. The Hofstede Center. (2013). Colombia . Retrieved from http://geert-hofstede.com/colombia.html