In “Indian Store,” Dallas Goldtooth and Bobby Wilson play with Native American tropes and poke fun at stereotypes that are all too common in mainstream media. By entering the scene with Starbucks and iPhones and quickly changing clothes, speech patterns and background music once their store opens, they call into question many common assumptions of modern Indians. This is a classic example of Native American comedy, incorporating the elements of teasing the audience, relying on self-deprecation, and incorporating oral tradition (Morris, 38).

As with the 1491s’s Origin Stories skit they are clearly catering to a Native audience with in-group references that I definitely missed. For example, I have no idea what they are talking about in their first conversation. Interestingly, this reference is made when they are not fulfilling other Indian tropes, calling attention to the fact that Native people can and do have culture and references outside of stereotypes. This may seem like an obvious observation but so often comedy centers stereotypes to the point where people become defined by the opposite of the stereotype as opposed to carving out an identity free from any assumptions.