Find an ad that would appeal to Patrick Bateman and post a link to it. Base on the advertisement, why would Bateman buy or scorn the product? Don’t just say that he’d like it because it’s a luxury or reject it because it isn’t one. Be more specific and analytical about how the ad works, the nature of luxury presented, the kinds of people we see, how the ad is filmed or photographed. What, specifically, would make Bateman fall in love with the product?
You don’t have to write a lot, but we’re definitely going to spend some time in class looking at these, so be prepared to say why you chose the ad you did and what you think is effective about it. The ads can come from any time period.
Here are product categories for individuals. Don’t work in pairs. Find your own example.
Self-Care/Beauty Products: Dan, Michael
Home Décor: Haley, Will
Video/Stereo/Home and personal technology: Alex L., Joey, Jacob
Cutlery/Tools: Rachel, Gordon
Men’s Clothing: Alex M., Henry