Branding Mapping
Posted on December 11th, 2008 by Mark Zelis
I’m in the process of a brand mapping exercise. Your input would be helpful. There are many sub-brands that are producing a little fragmentation of Middlebury College’s core offering. How do sub-brands leverage and support “Knowledge without Boundaries.” The goal of brand mapping is to help identify missed opportunities in our communication with our Audience. [...]
Filed under: brainstorming, design | 3 Comments »
