1. Build awareness of project
How do we let the community know that we are looking for input/suggestions? How do we explain our process, goals, and inform people of their various opportunities for commenting, providing input, suggestions, etc.?
2. Draft a focus group protocol and methodology
What questions should we ask? Who will lead the focus group? Who will take notes? How do we recruit participants? When do we schedule them? How do we analyze the results?
3. Draft a survey
What questions should we ask? Who do we send it to? How do we analyze the results?
4. Organize open sessions for faculty, staff, and students
When? Where? Who to facilitate conversation? What questions do we ask? (How is this different than the focus group?) How to advertise?
5. Position statements from stakeholders
Develop a format/set of questions and invite stakeholders (academic departments, faculty, students, administrative offices) to develop position statements that allow them to articulate their goals for the web, and to sketch out scenarios for how various communities might interact with their office, and each other, through the website.
6. Statistics and inventory of existing environment
What do we know about present usage patterns? What key tools, services, utilities need to be converted to whatever we move towards?
7. What else should we be doing to gather feedback and ideas from the Middlebury community?
Questions we might ask (for use in our surveys, focus groups, open sessions, one-on-one conversations, etc.)
(These are the questions proposed by the Internet Strategy Taskforce; what other questions ought we ask? How might we re-write these questions? What questions might we exclude?)
- What impact does our web presence have on you and your role at Middlebury?
- What would you change if you were given free reign over our web presence?
- What would be the impact of keeping with the status quo for our web presence?
- What three opportunities might the web help you take advantage of that you are not currently utilizing?
- What three problems do you hear most often about our web presence?
- What emerging trends (technology related or not) will have the most impact on your work moving forward?
- What do you feel we must do in order to stay relevant/fresh as an institution?
- What web sites do you visit/use most often and why? Are there aspects of those sites that you think could be incorporated into Middlebury’s presence?
Groups that we will need to consult
Academic Departments (All)
Bread Loaf School of English (including remote sites)
Bread Loaf Writers’ Conference
Center for the Arts/Museum
College Advancement (APP)
Middlebury College Alumni Association
Middlebury Language Schools
Monterey Institute for International Studies
Project on Innovation, Creativity and Leadership
SGA / Student organizations
Spring Student Research Symposium
Strategic Communications Committee of the Board