A Look into Children as Consumers

“The Child Consumer” looks into the potentially harmful effects of child targeted marketing. In a fast paced, modernized world of consuming, the child is the most vulnerable subject. While parents can stand in the way of child consuming activity, they can also be fooled just as easily by advertising tactics. It has become clear that the child continues to be a very influential target for consumerism and it is crucial to examine the damaging effects of such a trend.

We hope you enjoy our research and find these reports helpful in understanding the scope of this important market sector.

Laurel and Cat