Tags » campaign advertising

No, Wait! This Is Really A Game-Changer! I Mean It!

Yesterday’s campaign events and related media coverage perfectly illustrate the points I’ve been making in my last several posts regarding the relative importance of campaigns and the underlying fundamentals as influences on presidential election outcomes.  First, in this New Yorker … Continue reading

A Fable: What Kim, Kris and Kanye Can Teach Us About Campaign Advertising

Kevin Drum’s evident confusion regarding how advertising works in political campaigns got me thinking that there has to be a simple way to convey why political scientists generally discount the impact of individual campaign ads on election results.  So, in … Continue reading