Speakers

• Porter Gale, VP of Marketing, Virgin American (@VirginAmerica)
• Seth Greenburg, director, Online Advertising & Internet Media, Intuit (@turbotax)
• Jeramie McPeek, VP of Interactive Services, Phoenix Suns (@PhoenixSuns)
• Vicky Harres Akers, Director of Audience Development, PR Newswire (@prnewswire)

Use Twitter to put a face on a brand
Brands are on Twitter because their audience is already there
Consider where to find YOUR audience: are they on Facebook? Twitter?
Virgin America now has WiFi onboard, so you can tweet from 35,000 feet!
Cool use of Twitter: Virgin America passenger didn’t get meal, tweeted about it. Virgin saw it, messaged pilot, passenger served.
Guest service expectations are changing because Twitter is real-time (=fast!)
Channels are changing in order to manage these expectations

A Day in the Cloud Challenge

• Virgin America will team up with Google to run an interactive scavenger hunt
• June 24
• For people who want to see how technology is changing their life
• Can win air travel
• #dayinthecloud

Takeaways

• It’s easy to launch a blog or jump on other social media efforts — but WHY are you doing it?
• Word of mouth marketing is the best kind of marketing you can get; Twitter IS word of mouth marketing>
• Be authentic and active
• Find your customers and fish where the fish are; find people interested in your brand and follow them