It Ate the Corporate Manual


  • Richard Brewer-Hay, Chief Blogger, eBay (@ESBAle)
  • Jeanette Gibson, Director of New Media, Cisco (@JeanetteG)
  • Brian Solis, Principal, FutureWorks (@briansolis)

Do you need a corporate Twitter policy/strategy manual? YES. This manual should help people gain a sense of how to interact with the Twitter community that you create. Outline when a question or issue should be directed to another department. Discuss best practices as far as what to tweet, when to tweet, engaging your followers, etc.

Right now, when it comes to social media, there’s more action and jumping right in than strategy.

Compare Twitter/social media to bartending: the trick is to get workers to be enthusiastic and stay unique.

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