Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters


Podcasts are becoming more mainstream. People could be consuming podcasts without even realizing it. It is perfectly acceptable to ease your way into podcasting and slowly grow; start with simple tools and build from there.

Planning a Podcast

  1. Strategize
    • Write down some goals and track your progress
  2. Focus on your audience (the constituents you want to attract or who are already involved)
    • Find out what they are already listening to so you can determine themes you may want to embed in your own messages
  3. Consider your story
    • Look at what has been successful for other podcasters
  4. Consider hardware options (remember: the fancier the hardware, the more complicated it may be to use)
    • USB headset: the cheapest, easiest option
    • Dynamic ($20-30) or condenser mics ($150-500): condenser is powered from external source (mixer or plug), all mics pick up vibrations (use a boom stand!)
    • Pop guard (to prevent popping P’s): make your own out of coat hanger & old pantyhose
    • Soundboard: plugs directly into your computer, allows you to record each individual on a separate track, allows you to back up a podcast to an external device WHILE recording it
    • Mobile devices: perfect for in the field, on the move, or catching events live
    • Video recording: Flip cams
  5. Consider software options
    • Audacity
    • Garage Band (Mac)
    • Sony Sound Forge
    • Adobe Audition
    • Levelator
    • Skype
      • Pamela
      • Hot Recorder
      • Audio Hijack Pro
  6. Production considerations
    • Editing/clean up: when editing, keep file format as WAV (large, uncompressed); only final output is MP3
    • Bit rate: increase bit rate by using mono, don’t go under 32, >64 for best quality
    • Stereo vs. mono: stereo may be distracting
    • ID3 tags: edit these directly in iTunes
    • Images
    • iTunes tags
    • Show notes: write a description of your overall show as well as descriptions for individual episodes; include resources and URLs referenced
    • Overall length: depends on the topic &mash; usually 10–30 mins for a meaty subject
  7. Decide where to host your podcasts
    • Consider bandwidth limits
  8. Hit a critical mass of podcasts before publishing (at least 5 episodes)
  9. Promote your podcasts on social networks
    • Facebook
    • Twitter
    • Blogs (especially WordPress plugins)
    • Digg
    • Reddit
    • LinkedIn
    • StumbleUpon
    • YouTube
  10. Make use of cross-channel promotion: don’t let you podcast become an “island” from your other media — integrate!
    • Website
    • Email
    • Newsletters
    • Press Releases
    • Advertisements
    • Partners
  11. Solicit feedback


Tags: , ,


Your email address will not be published. Required fields are marked *

Sites DOT MiddleburyThe Middlebury site network.