Form an action group of those on campus (staff, faculty, students!) interested in Twitter and other social media
Hold a Twitter sandbox
Show how easy it is; how little time it takes
Showcase tools to make it even easier: TweetDeck, twhirl, Firefox extensions
Ask folks who are active on Yammer to consider posting on Twitter
Encourage these new Twitterers to tweet about work projects but also their personal interests — these Twitter accounts need personality and a face behind them
Emphasize the need to follow others: find counterparts at other higher ed institutions, people with similar personal interests, anyone you find interesting
Stress importance of having conversations on Twitter
If someone has a question about obtaining a visa, and you are qualified to answer — go for it! Link them to the video you made or the blog post you wrote!
Your conversations don’t directly have to benefit MIIS; they can establish your credibility and help craft your digital personality/identity.
Listen to Twitter chatter: assign people specific listening areas/terms that are relevant to them and have them monitor conversations regarding these topics
Use Google Alerts/Twitter Search
Possible search terms: MBA, Monterey, policy, MIIS, Monterey Institute, translation, interpretation, translate, interpret, language, language teaching, language education, localization management, TESOL, grad school, financial aid, visas
By summer, brainstorm goals and tactical approaches
Determine which tool(s) best suit what we want to accomplish
Develop standard operating procedure for the Twitter team