The story of Peace Corps is best told by Volunteers themselves. Digital platforms allow for immersive storytelling that provides a window into communities where Volunteers serve. Data-driven market research informed a new brand platform, built to fit the Peace Corps’ unique mission, tone, and personality.
This new brand platform includes a visual identity with a bright, modern look and feel—a vital update to a historic brand. The agency has designated its longtime logo as its official seal and rolled out a new version of the logo, refreshed for digital communications. Peacecorps.gov, the agency’s website, received a complete overhaul to put the user experience first and focus on responsive, mobile-friendly design, so Americans interested in international service can find them wherever they are. Visit the new site: peacecorps.gov
What is the new Peace Corps?
Driven by their historic mission to build relationships across borders, the Peace Corps is launching a new brand platform to put the Volunteer experience at the forefront. Through immersive storytelling and digitally focused communications, Americans from all walks of life will have the chance to see themselves as Peace Corps Volunteers.
Where can You learn about Peace Corps service?
The Peace Corps lives where you live. Find them on Snapchat, Instagram, Twitter, Facebook, or any of our other social platforms. Visit the completely overhauled peacecorps.gov to begin a journey, and hear directly from current and returned Volunteers who share questions, concerns, and experiences. The new website is mobile-friendly, utilizes modern design principles, and provides the most relevant information to the right user at the right time.
What is the Peace Corps logo?
The Peace Corps traces its logo history to the mid-1970s. The iconic image created by graphic designer David Battle will live on as the agency’s official seal. To adapt to a digitally focused communications environment, the Peace Corps pulled key elements from the pre- existing logo, including the image of the dove, the American flag, and the U.S. colors, into
a clean, simple design that represents an agency rooted in its historic mission, but always flying toward the future.
Consider being a Volunteer by contacting our Peace Corps representative, Zoe Armstrong: zarmstrong[at]peacecorps.gov
