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November 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 159 (247) new people liked our Page, while 42 (33) people unliked our Page.
  • 864 (1535) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 16354 (71173) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 58028 (128053) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Photos and story from Homecoming ’13! Reach: 7136, Engagement: 634
  2. Three NESCAC championships in one weekend! Congratulations to Panther field hockey, football, and women’s soccer. Women’s Cross Country won their title a couple of weeks ago. Full coverage here: http://www.middlebury.edu/athletics/ Reach: 6108, Engagement: 421
  3. College Value Rankings Reach: 5836, Engagement: 1025
  4. Middlebury in DC Comes to Washington Reach: 5420, Engagement: 451
  5. U.S. Women’s Hockey Team defeated Finland 5-1 in Kenyon Arena today, then stuck around to sign autographs for the big crowd of Middlebury kids who came to see them play.. Reach: 4710, Engagement: 325

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athletics sections of the site.

Shares By Channel

  • Facebook: 86 (68) Shares, 6447 (3122) Clicks
  • Email: 49 (40) Shares, 343 (254) Clicks
  • Twitter: 32 (20) Shares, 692 (521) Clicks
  • LinkedIn: 8 (7) Shares, 10 (0) Clicks
  • Google+: 2 (0) Shares, 0 (0) Clicks

Data Sets

October 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 247 (247) new people liked our Page, while 33 (31) people unliked our Page.
  • 1535 (1190) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 71173 (41464) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 128053 (95009) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Spectacular aerial footage of the Middlebury campus during foliage season. Reach: 18536, Engagement: 1180
  2. Check out some of the beautiful photos from Fall Family Weekend. Reach: 7216, Engagement: 732
  3. Nice story in L.A. Times about Team Middlebury College Solar Decathlon 2013. Reach: 7096, Engagement: 515
  4. Team Middlebury College Solar Decathlon 2013 is in first place for the People’s Choice Award! There’s still time to vote: http://www.solardecathlon.gov/pca/pca_register.php Reach: 6552, Engagement: 416
  5. Photos and story from Homecoming ’13!. Reach: 6312, Engagement: 618

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 68 (6) Shares, 3122 (125) Clicks
  • Email: 40 (5) Shares, 254 (258) Clicks
  • Twitter: 20 (1) Shares, 521 (21) Clicks
  • LinkedIn: 7 (0) Shares, 0 (0) Clicks

Data Sets

September 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 247 (142) new people liked our Page, while 31 (36) people unliked our Page.
  • 1190 (612) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 41464 (21110) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 95009 (59144) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. President Ron Liebowitz’s statement to the campus community about the Sept. 11th incident.. Reach: 11488, Engagement: 1874
  2. Where do students enroll when applying to top colleges? According to the Parchment Student Choice College Rankings, Middlebury is among the top 20 schools in the nation and top five among liberal arts schools. http://www.parchment.com/c/college/college-rankings.php. Reach: 10736, Engagement: 1274
  3. Middlebury President Ronald D. Liebowitz issues statement on divestment.. Reach: 8276, Engagement: 994
  4. Do you remember moving into your first-year dorm? This short video might take you back! Reach: 7292, Engagement: 803
  5. Welcome first-year students and their families who are arriving on campus today!. Reach: 7240, Engagement: 385

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Email: 5 (6) Shares, 258 (17) Clicks
  • Facebook: 6 (23) Shares, 125 (1723) Clicks
  • Twitter: 1 (9) Shares, 21 (77) Clicks
  • Google+: 1 (3) Shares, 0 (0) Clicks

Data Sets

It’s About (Face) Time

Categories: Midd Blogosphere

Anyone who knows me knows that I believe strongly in the value of dialogue. I believe that sharing ideas, opinions, and feelings directly with others is what keeps people connected—to their communities and even to themselves.

Lately, it seems as if there is an unusually high level of frustration simmering under the surface of human interactions all over the globe, occasionally exploding in scary and unproductive ways. I believe this is partly the consequence of an absence of dialogue. Annoyances, misunderstandings, and anger can be ameliorated when people simply talk with each other.

It sounds so simple, but it is becoming increasingly rare that people interact directly instead of tweeting and texting or making anonymous posts. The long-distance approach, with its delayed, often hostile, responses in the absence of real “face time” is, in my view, becoming the norm, and it is creating a numbing effect.

Everyone has probably had an experience like this: Someone has done or said something that has made you very upset. The more you think about the situation, the more upset you become—until you and the person in question talk. Suddenly you have new information and a fresh perspective that is more balanced. Even if you still aren’t entirely happy, your dismay is replaced with understanding. When we look into the eyes of another, we get immediate feedback; we sense their mood, and we have an opportunity to respond sincerely without delays—to be human together.

Here at Middlebury, we are very lucky. We have room to reflect. We have access to tremendous amounts of information  and expertise. We have the technological advances to be in touch with experts around the world. We also live in a community where we can come together and own our thoughts, be accountable for them. There is a tremendous opportunity here at Middlebury to embrace interpersonal interactions, conversations, and dialogues of all kinds. This allows us to grow.

The irony of course is that I’m saying this in a blog. But what I really want is for people to come together and talk. Often.

With that in mind, I’d welcome hearing your ideas about interesting ways for us to learn from each other in ways that are effective and respectful. You can post your thoughts here, but I also enjoy personal conversations.

 

August 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 142 (148) new people liked our Page, while 36 (33) people unliked our Page.
  • 612 (499) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 21110 (17370) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 59144 (49731) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Where do students enroll when applying to top colleges? According to the Parchment Student Choice College Rankings, Middlebury is among the top 20 schools in the nation and top five among liberal arts schools. http://www.parchment.com/c/college/college-rankings.php. Reach: 10072, Engagement: 1244
  2. Middlebury named one of 22 schools on Princeton Review’s Green Honor Roll.. Reach: 8560, Engagement: 636
  3. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 8172, Engagement: 469
  4. Middlebury President Ronald D. Liebowitz issues statement on divestment. Reach: 7800, Engagement: 980
  5. Get your first look at Middlebury’s Solar Decathlon home, InSite!. Reach: 6928, Engagement: 253

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 23 (37) Shares, 1723 (990) Clicks
  • Twitter: 9 (20) Shares, 77 (166) Clicks
  • Pinterest: 6 (0) Shares, 1 (0) Clicks
  • Email: 6 (0) Shares, 17 (569) Clicks
  • LinkedIn: 3 (4) Shares, 12 (1) Clicks
  • Google+: 3 (2) Shares, 0 (0) Clicks

Data Sets

July 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 148 (179) new people liked our Page, while 33 (44) people unliked our Page.
  • 499 (932) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 17370 (29230) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 49731 (69940) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 6808, Engagement: 436
  2. What did General Lee see (or, more significantly, NOT see) at Gettysburg? Prof. Anne Knowles tells the Associated Press how GIS mapping is giving new insight into the bloodiest battle of the Civil War. . Reach: 5710, Engagement: 139
  3. Watch Middlebury’s past and present converge in this fun short video produced by Brendan Mahoney ’11. It’s the college’s “Thank You” for donors to the Annual Fund.. Reach: 5684, Engagement: 272
  4. Countdown to 58%! If Middlebury reaches 58 percent alumni participation by June 30, a generous donor will give $58,000 for financial aid. http://www.middlebury.edu/giving/ Reach: 5632, Engagement: 102
  5. Middlebury’s PTP/NYC Season Opener Off Broadway. Reach: 5148, Engagement: 186

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 37 (27) Shares, 990 (2201) Clicks
  • Twitter: 20 (15) Shares, 166 (376) Clicks
  • LinkedIn: 4 (0) Shares, 1 (0) Clicks
  • Google+: 2 (0) Shares, 0 (0) Clicks
  • Google Reader: 1 (0) Shares), 0 (0) Clicks
  • Email: 0 (18) Shares, 569 (226) Clicks

Data Sets

June 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 179 (171) new people liked our Page, while 44 (61) people unliked our Page.
  • 932 (802) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 29230 (30180) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 69940 (80169) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Jonathan Safran Foer’s Middlebury Commencement speech was adapted into a New York Times opinion piece. Reach: 9744, Engagement: 697
  2. Congratulations to the Middlebury class of 2013. Welcome to the alumni family! http://www.middlebury.edu/studentlife/events/commencement/congrats2013. Reach: 8548, Engagement: 388
  3. Bike til it hertz: College kids spin out campus electricity. Reach: 8164, Engagement: 395
  4. Middlebury to Launch School of the Environment in 2014 Reach: 7496, Engagement: 539
  5. In case you missed it, here’s a video of author Jonathan Safran Foer’s amazing commencement speech. Reach: 6952, Engagement: 317

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 27 (62) Shares, 2201 (4463) Clicks
  • Email: 18 (36) Shares, 226 (370) Clicks
  • Twitter: 15 (42) Shares, 376 (614) Clicks

Data Sets