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April 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 232 (326) new people liked our Page, while 54 (94) people unliked our Page.
  • 1032 (1286) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 33979 (34072) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 74593 (84316) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. New York Times notes Middlebury’s pioneering Feb program in this story about mid-year admissions. Reach: 8927, Engagement: 804
  2. The Burlington Free Press offers high praise for Middlebury athletics. Reach: 7436, Engagement: 399
  3. Political science prof. Erik Bleich offers a new take on diversification in higher ed. in today’s Atlantic Wire. Reach: 6795, Engagement: 377
  4. Vote for Middlebury to win the Climate Leadership Award from Second Nature. Midd is a finalist for this prestigious award, but we need your help to win. Click the link below and VOTE for Middlebury’s video. Please SHARE this with your FB friends, and let’s spread the word about Middlebury’s climate leadership! Reach: 6255, Engagement: 242
  5. Check out U.S. Army Lt. Emily Núñez ’12 in Bloomberg Businessweek! Emily and her sister just launched a business venture with help from Middlebury’s Center for Social Entrepreneurship. Emily will be deployed to Afghanistan later this year. Reach: 6252, Engagement: 353

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Email: 48 (33) Shares, 326 (278) Clicks
  • Facebook: 42 (85) Shares, 3461 (6024) Clicks
  • Twitter: 29 (41) Shares, 366 (722) Clicks
  • LinkedIn: 5 (14) Shares, 0 (1) Clicks

Top Five Shared Pages

  1. Middlebury College offers 1,750 students acceptance to the Class of 2017. Shares: 27, Clicks 695
  2. Middlebury College mourns loss of Kathryn Wasserman Davis. Shares: 10, Clicks 906
  3. Men’s Lacrosse Sets Records, Advances To NESCAC Semis. Shares: 6, Clicks 52
  4. Hoffman Earns NESCAC Player Of The Week Honors. Shares: 4, Clicks 29
  5. Middlebury College Theatre Program Presents “Undressing Cinderella” April 10-13. Shares: 4, Clicks 26

Data Sets

March 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 326 (229) new people liked our Page, while 94 (57) people unliked our Page.
  • 1286 (2049) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 34072 (58721) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 84316 (104926) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Congratulations to Middlebury’s newly-admitted students! We look forward to meeting you. Reach: 10246, Engagement: 1130
  2. Jonathan Safran Foer to deliver Middlebury College commencement address Reach: 9897, Engagement: 800
  3. Panther Men Win Slalom Title, Boast Two All-American Reach: 7941, Engagement: 422
  4. Former Olympian and Midd skier Andrew Johnson to coach  Nordic team. Reach: 6881, Engagement: 419
  5. Middlebury’s growing MiddCORE program showed up in the Wall Street Journal today. Reach: 6339, Engagement: 325

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 85 (72) Shares, 6024 (3359) Clicks
  • Twitter: 41 (31) Shares, 722 (579) Clicks
  • Email: 33 (28) Shares, 278 (248) Clicks
  • LinkedIn: 14 (6) Shares, 1 (4) Clicks

Top Five Shared Pages

  1. Men’s Basketball Edges Ithaca To Earn Spot In Elite 8 Shares: 15, Clicks 272
  2. Middlebury College offers 1,750 students acceptance to the Class of 2017 Shares: 14, Clicks 1540
  3. Donahoe Named All-NESCAC – Silcoff Is Rookie Of The Year Shares: 13, Clicks 22
  4. Women’s Hockey Knocks Off Plattsburgh – Headed To NCAA Championship Game Shares: 11, Clicks 254
  5. Jonathan Safran Foer to deliver Middlebury College commencement address Shares: 9, Clicks 1151

Data Sets

February 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 229 (233) new people liked our Page, while 57 (52) people unliked our Page.
  • 2049 (801) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 58721 (20737) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 104926 (48283) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Middlebury students are confronting a formerly taboo subject — how much each of them pays to be at Midd. Check out this article in the Chronicle of Higher Education. Reach: 8101, Engagement: 1489
  2. Middlebury is the most “winter wonderful” campus according to BuzzFeed. (Beautiful pic by Midd staffer Adam Franco!) Reach: 713, Engagement: 1069
  3. This amazing short film by new Feb graduate Bianca Giaever ’12.5 might be the best eight minutes you’ll spend today. (It’s quickly gone viral and you’ll see why when you watch it.) Reach:7356, Engagement: 999
  4. Do you have fond memories of J-term? Tell us what J-term course you’d want to teach if you came back to Midd. some day. Reach: 5997, Engagement: 377
  5. Check out the Feb Cam video, shot today at the annual ski-down celebration for February graduates. Special thanks to Feb Hanna Howell for wearing the camera up and down the mountain. Reach: 5077, Engagement: 290

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 72 (51) Shares, 3359 (3332) Clicks
  • Twitter: 31 (43) Shares, 579 (425) Clicks
  • Email: 28 (39) Shares, 248 (1050) Clicks
  • LinkedIn: 6 (13) Shares, 4 (6) Clicks

Top Five Shared Pages

  1. Men’s Basketball Loses Triple-Overtime Thriller To Amherst Shares: 13, Clicks 8
  2. Carolyn Kuebler to become editor of the New England Review Shares: 12, Clicks 691
  3. Men’s Basketball To Host Curry In NCAA Tournament Game – Ticket Info. Shares: 8, Clicks 71
  4. Soccer Drafts Crown Point’s Dmitri Duval From Team IMPACT Shares: 7, Clicks 343
  5. Women’s DMR Team Breaks National Record Shares: 7, Clicks 295

Data Sets

January 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 233 (325) new people liked our Page, while 52 (62) people unliked our Page.
  • 801 (938) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 20737 (28907) unique people saw one of the items shared in that way.
  • 48283 (52082) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Board of trustees promotes seven members of Middlebury faculty. Reach: 6804, Engagement: 711
  2. “Dan Rather Reports” features the amazing story of Kenyan Middlebury student athlete Gilbert Kipkorir.  Reach: 5640, Engagement: 273
  3. Middlebury’s been recognized again for the excellence of its environmental studies program. Reach: 5167, Engagement: 632
  4. Middlebury College cross country skiers have stand-out performances at U.S. Nationals. Reach: 4811, Engagement: 255
  5. Former provost and longtime faculty member at Middlebury College will become the first woman president of Lafayette College. Reach: 4790, Engagement:351

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 51 (60) Shares, 3332 (1326) Clicks
  • Twitter: 43 (24) Shares, 425 (264) Clicks
  • Email: 39 (21) Shares, 1050 (130) Clicks
  • LinkedIn: 13 (11) Shares, 6 (20) Clicks

Top Five Shared Pages

  1. Panther Cross Country Athlete Featured On Dan Rather Reports 21 Shares, 646 Clicks
  2. MIL, Middlebury College launch Vermont World Language Initiative 11 Shares, 186 Clicks
  3. Middlebury Center for Social Entrepreneurship to host symposium Jan. 24-26 10 Shares, 69 Clicks
  4. Alison Byerly named president of Lafayette College 9 Shares, 362 Clicks
  5. Panel discussion on Jan. 22 will explore how endowment should be invested 9 Shares, 249 Clicks

Data Sets