Tag Archives: Sales and Marketing

Top Web Design Trends To Watch In 2018

It’s that time of the year again. What’s going to be hot in web design next year? Click here to read the complete article. If you would like to learn design software skills, click here to access Lynda.com.

Lynda is a fabulous video-based online instruction resource that is available to all students. You can learn new software skills by watching short, 2-3 minute movies or by working through an entire course.

Marketing, Advertising, and Public Relations Alumni Lunch Panel Friday, Nov 10th @12:30pm (Coltrane)

Alumni panelists will talk about the trends shaping the communications industry, its greatest challenges, the similarities and differences in these segments for those beginning their careers, and what they mean for future roles in this field.

  • Patrick O’Donoghue ’85, Director of Business Affairs, Weiden + Kennedy NY
  • Meghan Barstow ’94, Executive Vice PresidentEmployee Engagement, Edelman
  • Peter McSherry ’06, Vice President, Analytic Consulting Group, Epsilon

Click here to sign up for the Lunch Panel!

For full list of events visit go/upnext!

Content Creation: Roles and Skills Workshop, Friday, 11/10 @ 1:40pm (Coltrane)

Patrick O’Donoghue ‘85 will discuss the process through which strategies are translated into advertising and marketing campaign content, what the different roles are in content creation, and skills that interested students should be developing to best position them for entry-level opportunities. Click here to sign up for the event!

For full list of events visit go/upnext!

Public Relations: Roles and Skills Friday, 11/10 @ 2:35pm (Coltrane)

Meghan Barstow ‘94 will discuss the Public Relations career landscape, including the different types of roles, skills/experiences that are required and case studies providing a glimpse of the day in the life of communications careers. Click here to sign up for the event!

For full list of events visit go/upnext!

Digital Analytics in Marketing Workshop, Friday, 11/10 @ 3:30pm (Coltrane)

Peter McSherry ’06 (Economics) will speak to what digital analytics is and how it is used in the industry today as well as the big trends moving forward (e.g. Big Data, Personalization, and the internet of things). Pete will highlight some of the work he is doing at Epsilon and will also speak to the marketing landscape for the various jobs you can take in this space. Students attending will gain a good understanding of the skill sets that help when first starting in the industry. Click here to sign up for the event!

For full list of events visit go/upnext!

Social Reception with Alumni, Friday, 11/10 @ 4:15pm (CCI)

This is a social event to get to know all the program professionals and ask questions over light snacks and beverages. Open to all professionals in attendance for the program and all interested students. Click here to sign up for the event!

For full list of events visit go/upnext!