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In Their Own Words: Catherine Charnov ’13

Categories: Midd Blogosphere, music

“In Their Own Words” is an ongoing series featuring the experiences of Middlebury students at their summer internships. This summer Catherine Charnov ’13 interned with Universal Records in New York City.

What did you do?

This summer, I interned in the A&R department of Universal Records in New York City. I had previous experience in music marketing, publicity and management but really wanted to understand how musical decisions are made and how artists are found. This internship was the perfect opportunity. Every day, I researched unfound and upcoming talent using online resources and sales charts to present, with a formal report, to my boss for review and the possibility of further research or analysis. I was also in charge of compiling airplay charts and lists of top artists world wide, monitoring sales spikes and online fan bases. I also got to help with miscellaneous tasks such as making CD labels and inserts, setting up instruments and stage equipment in their showcase lounge, and creating manifests for disc filing. We were also sometimes allowed to watch artists’ showcases and critique unreleased singles in listening sessions. Every Friday, representatives from different departments, such as digital marketing, the TV sync team, international dept., sales, etc., would come and speak to the interns for around an hour about what their department was and how things worked. This was extremely helpful in terms of solidifying my understanding of the company as a whole and how each piece of the larger whole fit together. Middlebury prepared me for this internship by teaching me to be timely, responsible, and eager to learn. Not much of what I did this summer could have been acquired in a classroom setting because everything was so hands-on and practical.

What did you learn?

An example of what made this internship meaningful to me was when I got to congratulate Florence + The Machine on her newest album going platinum. She came into the office and we got to present her with a gold plaque etc. It was great for me to realize not only the side of an artist’s manager, AIR representative, and sales team but also how much time and hard work the artist must put in to achieve such great successes. I was honored to be a part of Florence’s celebration. The thing I learned the most from this internship was how hard you have to work and how much you have to really want it to get anywhere in the music business. In A&R in particular— if you are behind the signing of one top-selling, amazing artist, you are golden and automatically promoted. However, if you do not get that lucky, it seems that only persistence and patience are the keys to success.

What are your plans for the future?

I think this internship will greatly impact my future career plans because before this summer, I was wondering if A&R would, after my experiences in other parts of the music business, be a better fit for my interests, and it turned out to be perfect. I would be very happy to get a job after graduation working at Universal Records of for the A&R department of another record label. I love working directly with the musicians and the music they create.

Think this experience sounded pretty cool? Check out opportunities like this and more on MOJO.

Don’t Miss These Exciting Internship Opportunities!

Categories: Midd Blogosphere

The deadlines for some awesome internships for fall and winter term are quickly approaching – head to MOJO today to apply for these great opportunities. Deadline is this Friday, October 12.

Passionate about global health? Research? Apply to be a…

  • Roots of Health Development and Media Intern: Roots of Health (Ugat ng Kalusugan) is a nonprofit organization focused on improving the health of women and girls, and their communities, in Puerto Princesa, Palawan, in the Philippines. You will be based in the United States and will assist Roots of Health with internet-based research, generating an online presence using social media and with the preparation of grant applications. (Winter Term)

Interested in marketing? Sustainability? Apply to be a…

  • NativeEnergy Marketing Intern: Founded in Vermont in 2000, NativeEnergy is an expert provider of carbon offsets, renewable energy credits, and carbon accounting software.  You will assist with public relations activities, including traditional and social media outreach. You will develop and execute social media campaigns, write blogs and other content, conduct market research, help plan and organize events, and assist with other marketing-­‐related activities as needed. (Fall term)

Planning to go into medicine?  Apply to be a…

  • Porter Hospital Intern: You will have the opportunity to see what life might look like if you choose a career in medicine. You will work out a schedule with your assigned physician preceptor  for you to shadow the physician based on the physician’s work schedule and your availability. You’ll also get to go on rotations in other departments, such as surgery, emergency care, radiology and labor and delivery. (Winter Term)

Love social media?  Apply to be a…

  • Kelliher Samets Volk Media Intern: You will learn how to evaluate media vendors, target specific markets and much more. You will work with the PR team and manage client clip books, support and maximize press opportunities. On a daily basis, you’ll help the PR team track and document media coverage. You’ll manage alerts and create weekly/monthly digests. Dive in and draft PR materials and help manage KSV’s online community. (Winter Term)

Does tagging content make it easier to find with search? No.

Categories: Midd Blogosphere, video

I’ve received this question from several people now. Below are two videos from Matt Cutts who works on Google’s Webspam team explaining how tagging content mostly does not affect their search results. This also means that tagging largely will not affect how results appear on Middlebury’s site, since we use Google to provide our search results.

Tags

Tag Clouds

This does not mean that you shouldn’t tag content at all. Tags can still be useful for humans who want to find other posts and pages on a topic. However, if you want your page to be easier to find, your time is better invested in making sure that the content is well written, structured and relevant to a particular topic.

LIS web presence – marketing project

Categories: Midd Blogosphere

The LIS Web team – Dan Frostman, Jess Isler, Richard Jenkins, Matt La France, & Barbara Merz – has been conducting a publicity blitz for chosen features of the LIS web presence. The selection was done in consultation with other LIS staff, with the aim of drawing attention to underutilized good stuff available to the Middlebury community. The features we advertised were:

  • Searching: the Midd Google search & special Helpdesk Google search
  • Training: Lynda
  • Drupal: documentation and new editing interface
  • Self-service PIN and password updating
  • Media services Event Recording & Film Screening forms
  • Middmedia

The tools we used were chosen with the target audience in mind:

  • an LIS eNewsletter to reach faculty, staff, & students who actually read e-mail
  • advertisements in “The Campus” to reach students as well as faculty & staff
  • posters to reach students
  • creation of more “go” links for easy access
  • use of QR codes to attract the attention of mobile device enthusiasts

We’ve also been trying to assess the effectiveness of our marketing efforts – here’s a summary of our metrics:

eNewsletter – special edition. Sent 10/5/11.
Caused a small peak in blog hits – normal background approx 30 per day, peak 196. Some of the eNews links weren’t to blog posts & as you can see below, there were spikes in the stats for featured wiki & web page URLs too.
Top posts on 10/5 – all featured in enews:
Home page 71
All About MiddMedia 16
Lynda in the Limelight 12
What is GO? 12
Searching is new and improved! 11

Unique pageviews /wiki/LIS/Main_Page (Sent Oct 5th, blue)
Wed Sept 21st: 21, Wed Sept 28th: 15, Wed Oct 5th: 26, Wed Oct 12th: 15

Unique pageviews /offices/technology/help/ (Sent Oct 5th, blue)
Wed Sept 21st: 84, Wed Sept 28th: 50, Wed Oct 5th: 140, Wed Oct 12th: 75

Unique pageviews /offices/technology/help/mediaserv/Recordingrequest (Sent Oct 5th, blue)
Wed Sept 21st: 1, Wed Sept 28th: 1, Wed Oct 5th: 10, Wed Oct 12th: 2

QR codes

Perhaps it was the content, or perhaps people in general aren’t following QR codes around here, but the codes we included in our posters & “Campus” advertisements weren’t used much! 3 hits on MiddMedia posters and 1 hit on a “Search” poster.

Changes in use of advertised features

  • Self-service PIN and password updating.
    Frequency of Helpdesk HEAT tickets for PIN reset. The decrease in HEAT tickets after the marketing effort indicates a possible, though transitory, effect!

Nov 7 – 13 	23, Oct 31 – Nov 6 	15, Oct 24 – 30 (inc. break) 	10, Oct 17 – 23 	6, Oct 10 – 16 	9, Oct 3 – 9 (eNews sent Oct 5) 	14, Sep 26 – Oct  2 	11, Sep 19 – 25 	14, Sep 12 – 18 	15, Sep 5 – 11 	14, Aug 29 – Sep 4 	16

  • Training: Lynda.com
    lynda logoWith the help of Pij Slater, we were able to gather statistics about lynda.com use, but it was difficult to assess for sure whether our advertising caused any spikes in new-user accounts (posters around campus, bookmarks, LISblog posts, and an ad in The Campus on Nov. 3.) However, we can chart the number of new users from the time the service was officially rolled out in July,and we see that at least word is getting out:
    • July: 30
    • August: 103
    • September: 107
    • October: 80
    • Nov. (as of the15th): 46

Overall, it seems as though the strongest tool in our marketing kit is still the LIS eNewsletter, in addition to the MiddPoints News & Announcements blog (also shared as an email digest).

View EIA’s Updated Overview video

Categories: Midd Blogosphere, video

Please take a moment to view the updated EIA Overview Video. This 3-minute video explains what the Environmental Investigation Agency does, and how our campaign successes have helped to positively impact the environment. Updated in this video is our Combined Federal Campaign number (if you are a federal worker, please consider donating to EIA, #26610!), as well as The New Yorker Magazine article featuring EIA.


Interview with Toby Smith, a photographer who took our amazing Madagascar pictures!

Categories: Midd Blogosphere

Check out this interview with Toby Smith, a photographer that accompanied EIA on one of our Madagascar trips. He helped to get us amazing footage, as well as document illegal logging. EIA intends to use Toby’s pictures and video to prosecute those responsible for creating the international market outside of Madagascar.

[http://www.guardian.co.uk/environment/interactive/2010/sep/10/toby-smith-logging-madagascar]

The Lacey Act Animation, now in Spanish!

Categories: Midd Blogosphere, video

Our Lacey Act Animation has now been translated into Spanish! This short and simple video gives an easy to follow overview of the Lacey Act and illegal logging. It takes the viewer through the journey of how an ordinary wood coffee table gets from the forest, into your living room. You may be surprised by what you learn about illegal logging, and how it may affect the furniture in your home!

And, if you don’t speak Spanish, feel free to watch the English version!