Tag Archives: Digital/Social Media

Advertising Educational Foundation – More Industry Conversations!

Our popular video interview series, “Industry Conversations”, led by Val DiFebo, Deutsch continues to inspire, engage and inform students and people looking to start their careers in the advertising/marketing industry. We launch the next series today with Susan Credle, Global Chief Creative Officer at FCB Global.

Keep checking aef.com and AEF’s YouTube channel for new episodes appearing each Tuesday in September on aef.com.

  • Episode 6: Susan Credle, Global CCO, FCB Global
  • Episode 7: Don Lane, SVP, Branding and Creative, DraftKings
  • Episode 8: Leilani Brown ’93, Former CMO, Starr Companies and Author, “From Campus to Cubicle”
  • Episode 9: Tracy Keim, VP, Consumer Marketing, 23andMe

Also available are two compilation videos: ‘How to Land a Job in Advertising’ and ‘How Industry Leaders got their Start’.

Learn more about careers in Media & Entertainment this summer in NYC! SIGN UP now!

Spending anytime in New York City this summer? If you are interested in….

  • Learning about possible career paths in media and entertainment
  • Understanding the skills necessary to succeed in these career fields
  • Meeting Midd alumni currently working in NYC

then sign up HERE!

The Center for Careers and Internships is currently planning site visits to film, news, music, television, and theater companies in New York City. Date to be determined.

We will organize the visits, all you need to do is sign up! If you’d like to participate, sign up here by Friday, May 11th.

Sophomores, Juniors and Seniors in ALL MAJORS are eligible!

There is no fee to attend this program. Accommodations and transportation to and within NYC are the responsibility of each student.

Questions? Contact Alicia Gomez at agomez@middlebury.edu.

Musical Podcasts Provide A Link To Broadway’s Past And Future

The next big musical that everyone talks about might never be seen. With more and more commuters sporting headphones, two upbeat entrepreneurs decided to produce a full musical in the form of a podcast. The three-act show received rave reviews, and one critic wrote that it “sets a standard for the future of musical theater.” However, the idea to distribute musicals through audio is actually from Broadway’s past. Click here to continue to read the article.

Fuse Media Courts Millennials And Advertisers, Using Music As A Gateway

Fuse Media, a fast-growing entertainment brand for multicultural youth, announced seven new and 10 returning series for 2018-19 touching hip-hop, magic, fashion and business. It’s got a dozen shows in development across linear and digital platforms aligned with top musical artists, festivals and documentary filmmakers. Click here to continue reading the article.

Digital Media, Marketing, and Advertising workshop!

Jamie Crepps ‘10 will speak to her experience working on the business side of Google (spoiler: you don’t need to be an engineer to work at Google!) in a variety of sales, marketing and global strategy roles. She will share more about what her day to day looks like, how liberal arts prepared her to be successful in the technology field as a non-engineer, what skillsets she looks for when hiring candidates, tips on how to get started in the field, and how to prepare for an interview.

Date: Friday, April 13, 2018

Location: Davis Family Library 105A

Time: 4:00pm-4:45pm

Click here to register for the event!

If you are interested in Marketing and Communications, you should explore Brand Consulting.


 

Several weeks ago, Ron Cappello P’21 of Infinia Group presented a few example case studies to students about the nature of brand consulting and the types of clients. Click below to view his presentation.

Infiniapresentation

Funded CLIMB Internship with Swallow Hill Music

2017 Intern: Meg Dineen ‘17.5.  Meg was hired full time by Swallow Hill after the internship and will begin Feb 2018!

What is CLIMB?

Colorado Leaders, Interns and Mentors in Business (CLIMB) seeks to educate the leaders of tomorrow through providing high-quality internships and educational experiences. Through the CLIMB program, students from Yale, Middlebury, Brown, Stanford, MIT, Harvard, Wesleyan, Denison and Northwestern McCormick School of Engineering are invited to participate in 10-week internships in the Denver Metro area that complement their collegiate experiences and help them grow as leaders, entrepreneurs, and individuals.

Who is Swallow Hill Music?

Founded in 1979, Swallow Hill Music is a nonprofit community for musicians and music lovers who appreciate the ability of music to bring people together. As a home for individuals and families who want to learn about, listen to and perform music, Swallow Hill Music serves more than 156,000 people annually through its 3 music school locations, K-12 outreach programming, and concerts. Swallow Hill Music presents concerts at a wide range of venues across Denver, most notably at its 3 in-house performance spaces and at the Denver Botanic Gardens for its esteemed summer concert series.

What is the Internship?

The Marketing/Events Internship at Swallow Hill Music is a full-time position for 7-11 weeks between June 1 and September 1, 2017. Interns represent the non-profit organization at off-campus events, including concerts at Denver Botanic Gardens and other concerts and music festivals in the Denver area. Interns also gain experience in developing and executing marketing plans for various events and programming, and developing strategic partnerships in the community.

The intern’s schedule is dependent on Swallow Hill Music’s event schedule. Hours will include evening and weekends, with occasional time in the office in the afternoons.

  • Application due March 9th, but are reviewed on a rolling basis
  • Must have access to a vehicle that can transport marketing materials to events
  • Exceptional skills in Microsoft Office applications, Google applications, Instagram, Facebook, Twitter and WordPress are preferred
  • Weekly one-hour sessions with Director of Marketing, or occasionally designee, to determine if the experience is mutually beneficial and to build opportunities for maximum enjoyment, learning and productivity

To learn more about the position and learn how to apply, log into Handshake.