Since late last summer, a group of intrepid wanna-be social media mavens from various offices at the College have gathered periodically to discuss the in’s, out’s, up’s, down’s, do’s, and don’t's of Web 2.0. It’s equal parts brainstorming, salivating, and group therapy. We’ve covered the usual suspects, like Facebook and Twitter, but we’ve also touched on some platforms and technologies you may have never heard of, such as foursquare, Photosynth, Murmur, Quick Response (QR) codes, Gowalla, scvngr, and mobile web. We share what our respective areas are currently working on; bemoan the demise of long-standing, well-used features (we’re looking at you, Facebook Groups!); and philosophize about what social media tools Middlebury should pursue further (like foursquare) and what we should pass on for now (like a three-dimensional image of President Liebowitz via Photosynth).
It was in one of these meetings that the seed for using social media to address the Great Dish Crisis of Forever was planted. Mind you, Communications did all of the heavy lifting and thinking: creating and developing Aunt Des, filming and editing the Godfather-esque videos, designing posters with fancy-schmancy QR codes, and finding just the right shade of red nail polish.
Earlier this year, our ring leader, Pam Fogg, introduced us to Murmur. Dial up 802.443.2600 and enter a three-digit code to hear a story related to a building on campus. Punch in 127 to listen to Hugh Marlow tell of hearing Robert Frost say his poems to packed crowds in Mead Chapel, or 118 to hear Sarah Franco (oh, hey, that’s me) tell the gripping tale of meeting my husband in Coltrane Lounge way back in September 2004. Middlebury’s repository of Murmur stories is a great way to show prospective students how they can build unique experiences and lives on our campus or to help alumni reconnect with the College and classmates they parted with years ago.
Slowly, but surely, we’ve been working on building Middlebury’s presence on foursquare, “a location-based mobile platform that makes cities easier to use and more interesting to explore.” All of Middlebury’s buildings have been added to foursquare, including 51 Main and the Museum of Art, both of which offer special deals to users who check in. In the coming months, we plan to add downtown venues and outdoor areas of interest (like the footbridge over the Otter Creek and the Robert Frost trails in Ripton), all in an effort to introduce first-years and other newcomers to our community and to encourage upperclassmen, staff, and faculty to try new things. Be sure to check out Middlebury’s page on foursquare and add us as a friend.
I could blog on and on about social media at Middlebury. Is it worth the investment? Is the message getting out? Should institutions be early adopters of new technologies and media platforms? These are just some of the questions we have been asking ourselves this year. But we’d love to hear from you: How have you been using social media as part of your work at Middlebury? Are there things the College could do differently or better when it comes to such tools? Hit up the comments and stay tuned for more from this ragtag crew.