The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

• 325 (272) new people liked our Page, while 62 (33) people unliked our Page.
• 938 (756) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
• 28907 (32097) unique people saw one of the items shared in that way.
• 52082 (57243) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

1. Davis Family Library at Middlebury selected as one of the Top 10 college libraries! Reach: 8868, Engagement: 1156
2. Read all about it: Panthers and Thoroughbreds take part in first-ever intercollegiate ‘roleo.’ Reach: 6166, Engagement: 247
3. Sports Illustrated features Middlebury’s Kelly Brush Davisson ’08 as one of 10 ‘Athletes Who Care.’ Watch a WCAX interview with Kelly about this honor: http://www.wcax.com/video?clipId=8047568 Reach: 5886, Engagement: 238
4. Mellon Foundation grant supports effort to connect liberal arts colleges and research universities, with a goal of increasing the number of faculty members from historically underrepresented backgrounds. Reach: 3976, Engagement: 172
5. A Middlebury student from Arizona experiences New York while interning at Ars Nova, one of the city’s leading incubators for emerging artists. David Seamans’ internship was made possible with funding from the Middlebury Arts Council and the College’s Center for Education in Action. Reach: 3376, Engagement: 121

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site.

Shares By Channel

• Facebook: 60 (83) Shares, 1326 (2918) Clicks
• Twitter: 24 (32) Shares, 264 (197) Clicks
• Email: 21 (23) Shares, 130 (140) Clicks
• LinkedIn: 11 (8) Shares, 20 (0) Clicks
• Google+: 1 (0) Share, 1 (0) Click

Top Five Shared Pages

1. Louis Bacon ’79 To Donate Historic Conservation Easement in Colorado 29 Shares, 0 Clicks
2. Liberal arts colleges launch new strategy for diversifying faculty, partner with research universities 17 Shares, 169 Clicks
3. Middlebury names Bill Burger vice president for communications 7 Shares, 185 Clicks
4. Middlebury establishes program in India 6 Shares, 60 Clicks
5. Men’s Hockey Thumps Tufts As Belisle Ties School Marks 5 Shares, 80 Clicks

Data Sets

• Facebook Insights Post Data December 2012
• Facebook Insights Page Data December 2012
• ShareThis Top Channels December 2012
• ShareThis Top URLs December 2012

For trend comparison, the previous month’s statistics are included in parentheses.

Traffic

1. www.middlebury.edu: 401,037 (484,592) visits from 217,374 (277,343) people
2. sites.middlebury.edu: 40,982 (73,677) visits from 35,254 (61,300) people
3. menus.middlebury.edu: 20,664 (34,571) visits from 11,888 (21,135) people
4. moodle.middlebury.edu: 18,873 (33,697) visits from 12,455 (24,944) people
5. mediawiki.middlebury.edu: 15,633 (19,289) visits from 14,481 (17,912) people
6. courses.middlebury.edu: 12,382 (24,268) visits from 10,720 (22,177) people
7. portal.middlebury.edu: 9,389 (14,211) visits from 7,229 (12,053) people
8. biblio.middlebury.edu: 8,743 (13,395) visits from 7,159 (12,008) people
9. web.middlebury.edu: 7,436 (10,959) visits from 7,045 (10,319) people
10. eres.middlebury.edu: 5,947 (10,464) visits from 4,444 (9,288) people

Top Pages

1. www.middlebury.edu: 236,800 (276,399) pageviews
2. www.middlebury.edu/athletics: 27,189 (45,022) pageviews
3. www.middlebury.edu/admissions: 26,486 (22,153) pageviews
4. menus.middlebury.edu: 21,801 (36,887) pageviews
5. www.middlebury.edu/academics: 21,643 (29,045) pageviews
6. www.middlebury.edu/admissions/apply: 19,012 (12,675) pageviews
7. moodle.middlebury.edu: 16,641 (29,559) pageviews
8. www.middlebury.edu/academics/lib: 12,005 (16,771) pageviews
9. www.middlebury.edu/athletics/sports: 11,717 (18,837) pageviews
10. portal.middlebury.edu/home: 11,239 (17,565) pageviews

Search Terms

1. Search Midd: 683 (752)
2. academic calendar: 289 (338)
3. mojo: 242 (180)
4. sites.middlebury.edu: 81 (129)
5. banner web: 78 (77)
6. menu: 64 (109)
7. course hub: 62 (121)
8. snow bowl: 57 (43)
9. interview: 50 (40)
10. Banner web: 46 (19)

Browsers

• Safari: 39.30% (39.51%)
• Chrome: 22.35% (22.83%)
• Firefox: 18.03% (18.11%)
• Internet Explorer: 17.89% (17.22%)
  • IE8: 9.30% (9.35%)
  • IE9: 6.10% (5.54%)
  • IE7: 2.18% (2.19%)
  • IE10: 0.22% (0.07%)
  • IE6: 0.08% (0.06%)
• Android Browser: 1.07% (1.02%)

Platforms

• Macintosh: 47.38% (49.83%)
• Windows: 41.18% (39.38%)
• iOS: 9.17% (8.74%)
• Android: 1.27% (1.17%)
• Linux: 0.37% (0.34%)
• BlackBerry: 0.10% (0.13%)
• Windows Phone: 0.06% (0.04%)

Would you like to add some seasonal cheer to your WordPress site? If you activate the WP Snowfall plugin, you’ll notice a virtual version of what we can all hope to see outside in the coming days. You may need to change the background color your theme uses to a darker color so that you can get the full effect.

Enjoy the break and see you in the new year!

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. The Facebook Insights and ShareThis data are for the period November 1-30, 2012. The Twitter stats are for the period September 17 – December 17, 2012.

Facebook Insights

• 272 new people liked our Page, while 33 people unliked our Page.
• 756 unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
• 32097 unique people saw one of the items shared in that way.
• 57243 unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

1. Panther field hockey standout Lauren Greer has been named the Division III national player of the year for 2012. Reach: 5644, Engagement: 255
2. Gardens, kitchens, and J-term classes inspire two recent Middlebury grads and one student to explore the business side of improving local eating options, and farmers’ bottom lines. Reach: 5548, Engagement: 252
3. Middlebury College launches a new summer program for college students and recent grads, MiddCORE Immersion, on the campus of Sierra Nevada College, near Lake Tahoe. Reach: 5497, Engagement: 255
4. What’s the spookiest, most obviously haunted location on the Middlebury College campus? Let us know what you think! Reach: 5467, Engagement: 641
5. Research by Middlebury professor Anne Knowles is featured in Smithsonian Magazine. Reach: 5458, Engagement: 191

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site. On November 1, we moved these buttons from the bottom of the news posting into the right hand sidebar in an attempt to increase their visibility. For comparison, we include the numbers from October, 2012 to see if this had any effect, though because we had a very high-profile story in October (the visit of the Dalai Lama), we may not be able to get meaningful information from this sample.

Shares By Channel, November

• Facebook: 83 Shares, 2918 Clicks
• Twitter: 32 Shares, 197 Clicks
• Email: 23 Shares, 140 Clicks
• LinkedIn: 8 Shares, 0 Clicks

Shares By Channel, October

• Facebook: 142 Shares, 1999 Clicks
• Email: 62 Shares, 476 Clicks
• Twitter: 34 Shares, 151 Clicks
• LinkedIn: 9 Shares, 2 Clicks
• Google+: 2 Shares, 0 Clicks

Top Five Shared Pages

1. Greer is National Player of the Year. Shares: 9, Clicks: 533
2. Six Football Players Honored By The NESCAC – Foote Is Player Of The Year, Patricia Is Rookie Of The Year. Shares: 6, Clicks: 444
3. Middlebury launches new summer leadership and innovation program at Sierra Nevada College. Shares: 11, Clicks 311
4. Middlebury establishes program in India. Shares: 4, Clicks 244
5. Middlebury History Online makes its debut. Shares: 1, Clicks 157

Twitter

Top five clicks.

1. The Best College Libraries: Princeton Review List. 121 Clicks
2. His Holiness the Dalai Lama Visits Middlebury College. 99 Clicks
3. Middlebury student produces dining tray for those on crutches. 46 Clicks
4. Top Producers of U.S. Fulbright Students by Type of Institution, 2012-13. 39 Clicks
5. Parents: What Did You Learn in School Today?. 37 Clicks

Data Sets

• Facebook Insights Post Data November 2012
• Facebook Insights Page Data November 2012
• ShareThis Top Channels November 2012
• ShareThis Top URLs November 2012

This will be an ongoing series of posts to highlight some of the features that we have installed in WordPress that you might like to use on your site, but don’t know are available.

The Co-Authors Plus plugin lets you assign multiple authors to a single post or page. Each of these authors will have access to edit the post. This makes it a helpful tool for collaborative writing or reports from group projects.

If you’re using a theme that supports it (which all of the Middlebury-produced “Translucence” family of themes do), each author will also appear in the byline of the post. If you’re using a theme that doesn’t support this, let us know and we can add it to that theme.

The newest version of Co-Authors Plus also lets you add Guest Authors to your site. This is helpful if you want to have a post appear from a guest blogger who doesn’t have an account in the Middlebury system, or to post primary source material in the original author’s name. This can also be used on department or office sites to have posts appear under the name of the group, rather than a single person. Guest authors don’t have any privileges on the site, the post simply appears as if authored by them.

The Co-Authors Plus plugin can be enabled if you are an Administrator of a WordPress site in the Plugins section of the dashboard. Guest Authors can be added in the Users section.