Author Archives: Alicia Gomez

About Alicia Gomez

Hi! Come see me if you want to discuss career options in the Arts, Media, and Communications. I encourage students to reflect on their various interests and strengths when starting to explore possible career paths. I am available to chat about industry trends and practical skills while also sharing my own professional experiences, lessons learned, and insights.

The New Formula Fueling Modern Marketing – Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

Consider this: Before any digital marketing content is consumed, a reader must first emerge on the other end of a complex passage of decision-making moments characterized by keystrokes and clicks. It’s no simple process amid an ocean of options and limited time. Click here to read the complete article.

One on One Interview with Greg Revelle, CMO of Kohl’s

Greg Revelle is CMO at Kohl’s, a major U.S. retailer with 1,100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition, in partnership with WARC and Cannes Lions. He spoke to the ANA and WARC about the company’s COVID-19 media mix, adapting creative production to map to quickening changes in consumer trends, and other issues during this unusual time. Click here to download the report.

Paid Opportunities in Handshake!

Click here to view recently posted paid opportunities in handshake in Arts, Media and Communications. If you need help searching for opportunities, schedule an advising appointment with me in handshake. If you can’t find a time that works with your schedule, please email me your availability at agomez@middlebury.edu.

Also, you should review Industry Resources and Job Boards I posted in the Top Resources section here.

Digital Marketing 101 – Wednesday, 6/24 @ 12pm EST

Interested in building your digital marketing skills?  Join James Watson, Ecommerce Category Lead at Unilever to learn about building a brand on Instagram.  James will identify ways to engage with consumers through organic posts and stories, paid advertisements, and eCommerce on the Instagram platform, as a way to successfully build a brand. Click here to register for the event!

Making the Most of Your Internship – Thursday, 6/25 @ 8pm EST

Working in a virtual internship this summer? Join us to discuss strategies for making a great impression, building your network and maximizing your experience, all while navigating your disability with confidence.  Hear from Lime Connect Fellows and Unilever employees, Emeline Lakrout and Teri Minogue, about you can make a real impact in your company as an intern! Click here to register for the event!

Instagram Strategies for Artists During COVID-19

Keep your art business strong with an updated Instagram strategy. 

It can feel weird to post something that is unrelated to COVID-19 or, more currently, social injustice right now. But, this doesn’t mean you have to completely stop sharing parts of your work and it doesn’t mean you should go silent. Consider changing up your usual social media posts to address issues and share resources and posts. Adjust your messaging, but don’t go silent. Click here for a few ways that you can use your Instagram to engage with your audience right now.