During my two summers working at MySpace I saw a great deal of frustration towards the insular nature of the “webisode.”
Try as they may, internet hits could not make the transition into successful full length television series. Why? Too many reasons. One: web series tend to have unknown, sometimes untrained, actors. Two: they lack the production connections to perpetuate growth and funding opportunities. Three? People discredit anything birthed on the internet to be unfit for anywhere but the internet – it’s a cultural pigeonholing that has yet to be proved un-founded, for the few webseries who have attempted to cross over into real television (Quarterlife anyone?) failed miserably.
Yet recently, Twitter has been spawning movie and television deals one after another. Why? Because Twitter is selling ideas, pitches, not pre-packaged, actor attached, already produced content.
Great success Tweeters. Now you don’t even need an appointment to sell a script.