Tag Archives: marketing

Does tagging content make it easier to find with search? No.

I’ve received this question from several people now. Below are two videos from Matt Cutts who works on Google’s Webspam team explaining how tagging content mostly does not affect their search results. This also means that tagging largely will not affect how results appear on Middlebury’s site, since we use Google to provide our search results.


Tag Clouds

This does not mean that you shouldn’t tag content at all. Tags can still be useful for humans who want to find other posts and pages on a topic. However, if you want your page to be easier to find, your time is better invested in making sure that the content is well written, structured and relevant to a particular topic.

LIS web presence – marketing project

The LIS Web team – Dan Frostman, Jess Isler, Richard Jenkins, Matt La France, & Barbara Merz – has been conducting a publicity blitz for chosen features of the LIS web presence. The selection was done in consultation with other LIS staff, with the aim of drawing attention to underutilized good stuff available to the Middlebury community. The features we advertised were:

  • Searching: the Midd Google search & special Helpdesk Google search
  • Training: Lynda
  • Drupal: documentation and new editing interface
  • Self-service PIN and password updating
  • Media services Event Recording & Film Screening forms
  • Middmedia Continue reading