Google Analytics for Higher Education Workshop on March 3, 2014

I’ll be hosting a workshop to discuss how you can use Google Analytics to get information about and improve the Middlebury website. You can sign up for the workshop on Monday March 3 from 1:30-2:50pm in LIB 105. Registration is limited to 10 persons to ensure there will be adequate time to answer your individual questions.

If you want to attend either session and don’t already have access to Google Analytics, please submit a Helpdesk ticket for “Other Software Issue” so that I can make sure you’re set up prior to the session.

Description: We can give you access to our Google Analytics reports so that you can look at traffic patterns for your website, but in order to get the most from this tool, you’ll need to do a bit of set up work and understand the basics of the platform. If you do not yet have a Google Analytics account, please indicate this in your sign-up.

What we’ll cover: Google Analytics tips & tricks, what number you should care about, search engine optimization, and getting your account set up.

What we won’t cover: Goals, conversions, AdWords, and on page events. If you need help with these, please send a note to helpdesk@middlebury.edu and ask for a one-on-one meeting to discuss Google Analytics.

Format: The workshop will last an hour with additional time for questions and discussion, as needed.

Materials: Available ahead of the workshop at http://go.middlebury.edu/analytics-workshop and hard copies will be made available at the session.

More information about LIS workshops is available at go/lisworkshops.

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