To kick off the new year, we’re beginning to combine tracking of web analytics under a single Google Analytics tracking code. This will allow us to better understand how visitors to our many web sites and applications browse between them. When someone visits our homepage, clicks on a link to a story in the Middlebury Magazine blog, which then links them to an event with tickets for sale at the Box Office, we’ll be able to visualize the entire visit to the site. We’ll also be able to easily do side-by-side comparisons of traffic across our sites.
The screenshots below show the new version of the Google Analytics interface, which you may choose to enable in the upper-right corner of their page.
When you log in to Google analytics you’ll now want to select “middlebury.edu (all)” (or internal / external) under “UA-993303-1 – http://www.middlebury.edu”. This “middlebury.edu” profile includes traffic from the sites we’ve moved over.
On the Standard Reporting page, you can select Advanced Segments at the top and then narrow the reporting data to include only the sites you want to view.
We have not yet moved over all of our services into this tracking code and some we’ve only moved today, so you’ll only see data for them from January 5 onward. Here’s the list of services we’ve moved at the time of this post:
We have not removed any of the historical data for these services, so you can still check the other profiles you had access to previously to examine that information. This change does not affect any domains other than middlebury.edu, so there will be no changes to miis.edu, davisprojectsforpeace.org, alumniconnections.com, etc. at this time.
If you’d like to learn more about using Google Analytics, there is a great course available on our online learning system at http://go.middlebury.edu/lynda.