Peter McSherry ’06 (Economics) will speak to what digital analytics is and how it is used in the industry today as well as the big trends moving forward (e.g. Big Data, Personalization, and the internet of things). Pete will highlight some of the work he is doing at Epsilon and will also speak to the marketing landscape for the various jobs you can take in this space. Students attending will gain a good understanding of the skill sets that help when first starting in the industry. Click here to sign up for the event!
For full list of events visit go/upnext!